Video

“Design for the New Normal” by Anab Jain, Superflux

14:04 Design traditionally uses comfortable and well-understood metaphors to cloak novel innovation. […] a lot of applied design marketing in UX acts like “conceptual valium” […] it creates a form of hypnosis.

Described by BruceS as “like being hit over head with several hammers”. Worth the 23:49 minutes.

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